Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign

As the ICC Women’s T20 World Cup gets under way in South Africa, Hyundai Motor India leveraged spiking women’s cricket interest by rolling out a fresh edition of its ongoing #TheDriveWithin campaign fronted by its team of Indian female cricket athlete ambassadors.   The car company worked with brand endorsers and Indian Women’s Cricket Team… Continue reading Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign

Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership

Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership

Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch

To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch

Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation

Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation.   Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation

Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA.   Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’

Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility.   Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’

Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo

A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo.   Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo

Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021

At the start of September Lexus was unveiled as the ‘Official Car of Davis Cup by Rakuten Finals’ for 2021 in a sponsorship deal brokered and managed on behalf of Lexus by London based agencies m/SIX and The&Partnership.   To mark the tie up, the premium car brand celebrated its new status through a PR… Continue reading Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021

Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online.   One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock

11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock.   The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock