Europe’s first openly lesbian football team, Hackney Women’s Football Club (HWFC), teamed up with sponsor and sports, culture and entertainment agency We Are Fearless to mark ‘LGBT History Month’ with the launch of a new kit which pays homage to the club’s origins through iconic lesbian symbols throughout history. WeAreFearless partnered with the team… Continue reading Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Category: Various
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet. Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
US sports broadcaster rolled out a new spot in its ongoing, long-running ‘This Is Sports Centre’ series on 3 February titled ‘Seconds’ and starring Olympic gold medalist Sydney McLaughlin alongside SportsCenter anchor Hannah Storm. The latest 15-second spot in ESPN’s iconic, comic campaign debuted on linear television during ESPN’s telecast of the Duke v UNC… Continue reading ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
The start of February saw the US sportswear behemoth launch a Nike Air campaign for the new ‘Air Max 97 Gold Bullet’ sneakers via a sci-fi style, 3D spot called ‘Born From Tomorrow’. Launched on Nike’s SNKRS app and created with Ballistic directors Tibz & Ferratche, the colourful, neon, metallic and futuristic digital campaign take… Continue reading Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
Activative’s ‘Top 15 All-Time Best Big Game Ads’
As 2023 marketers flock to hand over up to $7m for 30-seconds of Fox airtime in the telecast of this year’s Super Bowl – which takes place on 12 February in Glendale (Arizona) – the Activative team has debated, discussed, argued over and finally put together out ‘Top 15 All-Time Best Big Game Ads’. After… Continue reading Activative’s ‘Top 15 All-Time Best Big Game Ads’
Sam Adams Super Bowl Spot Sees Garnett & Sox Fans In A Vision Of A Politer ‘Brighter Boston’
Boston based brewer Sam Adam’s pre-released a Super Bowl spot featuring a considerably more friendly, polite and brighter Beantown: a city where notoriously rude Red Sox fans welcome Yankees supporters with open arms and where trash-talking Celtics legend Kevin Garnett swaps rude insults for polite decorum. Titled ‘Cousin From Boston’, the beer brand offers… Continue reading Sam Adams Super Bowl Spot Sees Garnett & Sox Fans In A Vision Of A Politer ‘Brighter Boston’
Founder Erin Andrews Plays Biker Anti-Hero In WEAR Female Sportswear Valentine’s Day Spot
A Valentine’s Day, digital-first marketing campaign for WEAR by Erin Andrews is built around the benefits of genuinely knowing what your sports-fan partner is passionate about instead of buying awful last-minute gifts. The women’s sportswear apparel range, created by star sports reporter and entrepreneur Erin Andrews, is positioned as offering gifting opportunities for those… Continue reading Founder Erin Andrews Plays Biker Anti-Hero In WEAR Female Sportswear Valentine’s Day Spot
Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
To promote the launch of the official Premier League 2023 sticker collection, Panini UK partnered with London-based sports marketing agency Dark Horses on an integrated campaign fronted by England midfield general and West Ham skipper Declan Rice. The Premier League player ambassador features across the campaign’s TV, social and digital creative executions which were… Continue reading Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith. McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’
Working with Brussels-based creative agency mortierbrigade, leading Belgium newspaper De Morgan offered a critique of the 2022 FIFA Men’s World Cup tournament with a marketing initiative called ‘Dream World Cup Final’ which championed everything and everyone fans were not allowed to see during the tournament’s showpiece event. The campaign footage featured representatives of all… Continue reading Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’
