Held amidst spiking interest in women’s sport, the ninth edition of the FIFA Women’s World Cup – the quadrennial international football championship – is being contested by an expanded 32 women’s national teams and jointly hosted by Australia and New Zealand between 20 July and 20 August 2023. Following on from a season which generated more media coverage… Continue reading FIFA 2023 Women’s World Cup > From Challenging Inequality To Entertainment Extravaganza
Tag: Showcase
Activative’s ‘Top 15 All-Time Best Big Game Ads’
As 2023 marketers flock to hand over up to $7m for 30-seconds of Fox airtime in the telecast of this year’s Super Bowl – which takes place on 12 February in Glendale (Arizona) – the Activative team has debated, discussed, argued over and finally put together out ‘Top 15 All-Time Best Big Game Ads’. After… Continue reading Activative’s ‘Top 15 All-Time Best Big Game Ads’
Super Bowl LVI Showcase > Sports Marketing Highlights
The Super Bowl is as much, if not more, about culture as it is about sport. It is seen by most Americans and most marketers as an entertainment property rather than as a sports event. The Super Bowl, in the USA at least, is bigger than sport. That’s why advertisers are prepared to pay… Continue reading Super Bowl LVI Showcase > Sports Marketing Highlights
Super Bowl LIV: The 15 Stand-Out $5.6m Spots Sports Marketers Need To See
Just because it’s a Super Bowl commercial doesn’t mean it’s relevant to sports marketers, so we identify, showcase and analyse the best Big Game sports spots. We sieve through the avalanche of celebrity-fronted comic blockbusters to shine the spotlight on the Super Bowl work most relevant to sports marketers – from the NFL’s own… Continue reading Super Bowl LIV: The 15 Stand-Out $5.6m Spots Sports Marketers Need To See
MLB World Series ‘Best Of’ > To Celebrate Boston’s 2018 Triumph, The Activative Team Picks It ‘Top 10’ Campaigns
The 2018 World Series TV viewing figures may have dipped, but the MLB has held steady in terms of ad revenues through the season. An early October Kantar Media report showed MLB national advertising spend totalled $230.5m in the 2018 regular season. (This data runs up to 26/09/18 so doesn’t include the Playoffs And… Continue reading MLB World Series ‘Best Of’ > To Celebrate Boston’s 2018 Triumph, The Activative Team Picks It ‘Top 10’ Campaigns
World Mental Health Awareness Day > Sports Mental Health Campaign Showcase
To champion ‘World Mental Health Awareness Day’ we showcase some of the sports world’s most powerful and effective mental health cause campaigns. 1: EFL / Mind ‘#OnYourSide’ 2: Headspace ‘Headcoach’ 3: Tesco / CALM ‘Mark Your Man’ 4: Legal & General ‘No Red Card’ 5: Virgin Money / London… Continue reading World Mental Health Awareness Day > Sports Mental Health Campaign Showcase
