Super Bowl LVI Showcase > Sports Marketing Highlights

The Super Bowl is as much, if not more, about culture as it is about sport. It is seen by most Americans and most marketers as an entertainment property rather than as a sports event. The Super Bowl, in the USA at least, is bigger than sport.

That’s why advertisers are prepared to pay mega money (a reported $6.5m for 30-seconds) for ad space and that’s why so many Big Game activations, commercials and campaigns are more about cute animals, celebrity, comedy, music and warming nostalgia, rather than the more familiar sports marketing themes of skills, teamwork, community, inspiration and passion.

But at Activative we are all about sports marketing, so we showcase the best work relevant to sports marketers (rather than mainstream marketers) highlighting work focused on teams, fans, football, player ambassadors and the actual game.

Michelob Ultra ‘Superior Bowl‘

Gopuff ‘Quarter Time Show‘

Smirnoff ‘No Fan Left Behind‘

Sleep Legend ‘Eric Dickerson’s Epic Run‘

Telemundo ‘Goool!‘

Captain Morgan ‘Super Bowl Punch Bowl‘

Oikis ‘Strong‘

Planet Fitness ‘What’s Gotten Into Lindsay‘

Meta ‘Super Bowl Virtual Avatars‘

Liquid Death ‘Fixing The Big Game‘

Groupon ‘Party Like A Player‘

Miller Lite ‘Metaverse Bar & Big Game Spot‘