American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
Tag: Wimbledon
Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences
All England Lawn Tennis Club partners Vodafone UK and outdoor media owner Ocean Outdoor brought Wimbledon 2022 to W12 and to other high footfall UK spaces in 11 UK cities for an OOH tennis and viewing experience initiative running across OO’s full motion network. Ocean will also carry selected highlights from The Championships across… Continue reading Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Evian Ambassadors Emma Raducanu & Dua Lipa Celebrate Sumer Sports & Festivals In ‘Drink True’ Campaign
A few weeks ahead of the start of the world’s top tennis tournament, Wimbledon sponsor Evian rolled out a multi-channel ‘Drink True’ campaign featuring two of Gen Z’s hottest young women stars in the form of teen tennis sensation Emma Raducanu and musician Dua Lipa. The tournament’s official water brand may be French, but… Continue reading Evian Ambassadors Emma Raducanu & Dua Lipa Celebrate Sumer Sports & Festivals In ‘Drink True’ Campaign
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships. The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and supporting content featuring young tennis star and brand endorser Emma Raducanu. The ongoing Gen Z-friendly 360-degree editorial campaign, which began in January 2022, is built… Continue reading Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court. The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
Game Over For Robinsons’ Remarkable Wimbledon Partnership: Activative’s Top 10
As traditional squash brand Robinsons ends its official Wimbledon partnership after 86 years – one of the longest running tie-ups in the history of sports sponsorship – we showcase some of the best activations from the Britvic owned soft drinks brand since it was first invented at the AELTC tournament back in 1935 as a… Continue reading Game Over For Robinsons’ Remarkable Wimbledon Partnership: Activative’s Top 10
Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership
In mid January mobile telecommunications provider Vodafone marked its new status as the Official Connectivity Partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC) through an online, tennis-fuelled video built around its #FeelTheConnection platform. Deployed across the brand’s digital and social channels, the ‘Wimbledon #FeelTheConnection’ spot rolled out… Continue reading Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership
The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year. The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both boost global brand awareness and promote its new FIND X3 smartphone range through TV and online spots, onsite immersive experiences, pop-ups, competitions and a combined workshop… Continue reading OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
