As part of its All England Club tennis sponsorship, Jacob’s Creek ran an interactive competition in July at London Heathrow’s Terminal 5 offering travellers the chance to win a pair of tickets to the 2011 Wimbledon Finals. The promotion was designed to highlight Jacob’s Creek’s headline sponsorship with Wimbledon 2011 and used its campaign… Continue reading Jacob’s Creek’s ‘True Character’ T5 Tennis Game
Tag: Wimbledon
Wimbledon’s IBM Seer Sees Tennis Through Walls
Official Wimbledon sponsor IBM, which helps inform and provide the tournament organisers (as well as the players, coaches, media and fans) with scientific and technical tools generated a richer tennis experience for live fans too. One of the more interesting recent additions to its Wimbledon campaign has been the IBM Seer. An augmented… Continue reading Wimbledon’s IBM Seer Sees Tennis Through Walls
Sponsor Blossom Hill Wows Wimbledon’s Queuers
The UK’s biggest selling wine brand spent just under £1m to Activative around its 2009 Wimbledon sponsorship. The work is designed to drive sales of it’s rosé varietals through the summer. The June activity supported both the on- and off-trade sectors with refined elements designed for specific channels. Near to the live tennis… Continue reading Sponsor Blossom Hill Wows Wimbledon’s Queuers
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
