Stanley Black & Decker has launched a new campaign leveraging its rights as the new principle shirt partner of the Barcelona women’s team – FC Barcelona Femení. The partnership and new shirt was unveiled at an event held at the Beverly Wilshire Hotel in Los Angeles the day prior to the women’s team playing… Continue reading StanleySpot Celebrates Becoming First Main Jersey Partner Of FC Barcelona Women’s Team
Tag: Tools
Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Mid May sees Legal & General launch a new initiative, called ‘No Red Card Offence’, which uses sport to raise awareness, educate, and encourage action around reducing the stigma of mental health in the workplace. The cause campaign sees the brand roll out a campaign fronted by a team of sports endorsers who also… Continue reading Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
MasterCard is activating its new three-year ‘official payment’ partnership with the Australian Open 2017 via a multi-faceted campaign that revolves around the tennis tournament’s ‘Happy Slam’ theme. As the official payment partner of the first tennis major of the year, MasterCard is leveraging its ‘Sponsor of the Happy Slam’ status with integrated, inter-connected activity… Continue reading MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
