Next June Poland (and Ukraine) will host the 2012 UEFA European Football Championship, the second biggest international football tournament in the world, but according to a recent poll by Puls Biznesu many Poles aren’t crystal clear who is sponsoring the competition. The February research shows that 24% of respondents said they had no idea who… Continue reading Poland’s Team Sponsors Gear Up For Euro 2012
Tag: Telecommunications
Ronaldo’s Own Mobile App With Unique Access/Content
Real Madrid superstar Cristiano Ronaldo has rolled out is own new official Mobile App. The objective is partly to cut out the ‘middle man – whether team or sponsor – to connect directly with fans. Although sponsor Nike does get some decent promotion within the app’s content. The platform not only offers unprecedented… Continue reading Ronaldo’s Own Mobile App With Unique Access/Content
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round the 12 February ceremony, Pulse is more than just a website for film lovers, but an ongoing online platform celebrating the 2012 Orange British Academy Film Awards and… Continue reading Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
RFID & Running: Verizon, Adidas & ASICS
Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live. Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone’s Live Mini F1 Grand Prix Track Initiative
Another example of how sophisticated tracking technologies and connected data analysis is being used by sponsors to compare consumers and professionals was seen in 2011 with McLaren F1 sponsor Vodafone’s ‘Mini Grand Prix’ initiative. Created by Belgian agency Achtung, the campaign objective was to both raise awareness of its new fast fibre optic… Continue reading Vodafone’s Live Mini F1 Grand Prix Track Initiative
Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app for competitors. The mobile telecoms operator developed a mobile application for all entrants in this Argentinian race that enabled runners to update their social media accounts, pages… Continue reading Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event. Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival
