Sportsbet previewed the upcoming NRL season through the perspective of playing ‘NRL The Board Game’ in another cheeky campaign collaboration with production agency Sherpa. The comic campaign, launched on 10 March, is based around the idea that no team is safe from the brand’s honest assessment of the chances of all NRL 16 –… Continue reading Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Tag: Rugby League
NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Ahead of the kick off of the 2021 Telstra Premiership season, the NRL has launched a game-focused ‘Defy Impossible’ campaign celebrating the amazing action that the league is set to deliver. The campaign, the first creative from new agency Galore, focuses on the product and on the incredible moments of skill and excitement which… Continue reading NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Timed to promote the opening of the tournament’s public ticket ballot on 23 October, the RLWC21 organising committee launched a new campaign called ‘Squads Assemble’ on 19 October. The campaign – which was conceived by creative agency McCann Manchester, with PR agency Hatch and Data and insight specialists Goodform – promotes a message of… Continue reading Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Viewer Verdict – KFC & NRL
In May 2018 NRL sponsor KFC challenged fans to beat the video referee in real-time with an empowering initiative called ‘Viewer Verdict’ which sought to drive downloads of the KFC app. Territory: Australia Agency: Ogilvy Sydney Objectives In the middle of the 2018 NRL season – which ran from March… Continue reading Viewer Verdict – KFC & NRL
NRL New Season Promo Refreshes Iconic Tina Turner ‘Simply The Best’ Campaign 30 Years Later
To celebrate the 30th anniversary of arguably the most famous Australian rugby league ad campaign ever, the NRL relaunched an updated version of Tina Turner’s ‘Simply The Best’ in its new 2020 season kick-off campaign. Tina Turner became the face of rugby league in Australia during the late 1980s and early 1990s when her… Continue reading NRL New Season Promo Refreshes Iconic Tina Turner ‘Simply The Best’ Campaign 30 Years Later
Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
September saw the launch of a new NRL responsible campaign from partner Bundaberg Rum called ‘The Waterboy’ The campaign runs through the NRL Finals series and it was led by a hero commercial which debuted during the 13 September opening match between the Sydney Roosters and the South Sydney Rabbitohs. This is the… Continue reading Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
As the annual Holden State Of Origin series kicked off, the NRL rolled out a fresh campaign shining the spotlight on mental health. The initiative, developed in collaboration with agency R/GA Sydney and production outfit AIRBAG, runs under the hashtag #DontStayOnTheSidelines. It was fronted by a flagship spot amplified across the NRL own… Continue reading NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
Transport For NSW Teams Up With Rugby League Legends For 2019 Iteration Of Road Safety ‘Knock-On Effect’
A new road safety initiative from Transport for NSW sees the multi-modal local authority organisation partner with NSW Rugby League for the launch of the ‘Knock-on Effect’. The new road safety campaign, developed in harness with sport and entertainment specialist agency Gemba, stars two Australian Rugby League legends – the NSW Blues coaches Greg… Continue reading Transport For NSW Teams Up With Rugby League Legends For 2019 Iteration Of Road Safety ‘Knock-On Effect’
Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
As the new NRL season kicks off, Mazda celebrates its new back of shirt sponsorship deal with the New Zealand Vodafone Warriors with a new synergy led campaign called #BelieversInBetter. Mazda, which has teamed up with the Auckland based team for the 2019 NRL season, worked with creative agency 99 on a campaign that… Continue reading Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Australia’s NRL took aim at the NFL’s Super Bowl by leveraging the Big Game with a tongue-in-cheek campaign called ‘Roosters World Champions’. The premise of the initiative is simple: If the USA can proclaim the Super Bowl winners as the World Champions, then so can everyone else. Indeed, for decades America has trumpeted… Continue reading NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Super League Rugby Launches #NewBeginnings Campaign Ahead Of 2018/19 Season Kick Off
The official launch of the Betfred Super League was spearheaded by a fresh campaign – called ‘New Beginnings’ – launched to coincide with the new season’s media launch event. The marketing campaign was fronted by a hero spot, debuting at the PR launch event in York, which aimed to breathe new life into the… Continue reading Super League Rugby Launches #NewBeginnings Campaign Ahead Of 2018/19 Season Kick Off
XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
Leveraging its status as the official beer off the Queensland side, Lion brand XXX Gold has launched an on-pack and in-store campaign that sees its replace its famous red four Xs logo with famous Maroon State Of Origin victories. The initiatives aims to show the beer’s long-running support of the Queensland Maroons through a… Continue reading XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
