As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
Tag: Playoffs
Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’
The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup. The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds. Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium. The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56. The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
NFL partner FedEx teamed up with Tennessee Titans star Derrick Henry to spotlight the benefits for small businesses to working with FedEx to manage delivery, logistics and shipping – especially during crucial, challenging times. The campaign was spearheaded by a hero spot called ‘Little Mistake, Big Demand’ which spanned TV and online channels and… Continue reading Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation. By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Official NBA partner Twitter Sports teamed up with anonymous platform creator NBA Paint for a joint comic playoff project to offer a fresh and funny take on the climax of the hoops season. The US-based microblogging and social networking service, which first signed an official NBA partnership in January 2019, teamed up with the unnamed creator… Continue reading NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
