NASCAR and Daytona International Speedway tasked agency St John to create a welcoming property takeover at partner airport Daytona Beach International for race fans arriving for the 2021 Daytona 500 and to capture media attention and drive positive PR around the race. With just a three-week turnaround from brief to launch, the Jacksonville (Florida)… Continue reading NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
Tag: NASCAR
Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
To leverage its three-team tilt at the 2021 NASCAR Cup Series, Toyota Racing premiered a new short film called ‘The Dream’ which features driver Bubba Wallace and which seeks to encourage everyone to pursue their dream, no matter the challenge. The auto marque’s film tells the story of a young, African-American girl looking to… Continue reading Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?
A new activation by NASCAR sponsor Skittles saw the confectionary company’s kid reporter Lacey Caroline square off against driver Kyle Busch to see who can count the most Skittles in 30 seconds in a campaign called ‘NASCAR Candy Challenge’. The social spot launched on both the team and the brand’s social channels on 4… Continue reading NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?
Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief
Busch beer is leveraging its Nascar sponsorships to promote its association with the non-profit Farmer Relief, to champion the charity’s cause and to build loyalty among farmers and Nascar fans who can see the positive impact such tie-ups have on communities in need. For the 7 June Nascar Cup Series race in Atlanta, Anheuser-Busch… Continue reading Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief
Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign
To celebrate the opening weekend of the 2020 NASCAR season at Daytona, Toyota Racing launched a campaign which saw legendary driver Kyle Busch ‘Sign The Line’ at the iconic International Speedway. Working with WhatNot Productions, Toyota sought to showcase its new 2021 GR Supra in a unique way – as a track marker. … Continue reading Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign
Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform
NASCAR roared off its 2020 season start line with a new brand platform – “I Am NASCAR” – which aims to reclaim its sense of purpose and draw new fans to the sport by celebrating the things which have made it popular for the last 72 years. This bold statement of a brand platform… Continue reading Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform
M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life
The summer saw M&M’s leveraged its NASCAR sponsorship through a branded Glampground: : a first-of-a-kind, all-inclusive premium clamping experience for race fans and chocolate lovers at the Kentucky and Bristol Motor speedways. This US activation, on 13 July and 17 August, aims to offer an unforgettable weekend that ‘deliver on the colorful fun M&M’S is… Continue reading M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life
NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling
As the new race season gets underway with the opening Daytona 500 flagship race, NASCAR has launched a major, multi-market ad-led marketing initiative with parallel objectives to deepen engagement with existing fans and also to make non-fans more aware of the sport and thus to potentially lead them towards becoming future fans. Launched with… Continue reading NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film
The Daytona 500 24-hour race marks the start of the North American racing season so BMW Motorsport celebrated the start of a special season with a short film celebrating the return of Alex Zanardi to the German auto brand’s endurance driving team. The video, which marks the return of the Italian racing legend to… Continue reading BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film
Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
Busch decided to celebrate its 40-year tie-up with the Daytona 500 by literally turning Busch-driver Kevin Harvick’s No.4 car into a limited-edition Busch Car 2 Can collection. The activation, developed in harness with agency Deutsche NY, celebrates the beer brand’s status as the longest running sponsor of NASCAR, The competition offers NASCAR fans,… Continue reading Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
