A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created by agency Kolle Rebbe, the campaign seeks to introduce the new bike’s functions and unique selling points to the German market following the brand’s launch in… Continue reading Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
Tag: Germany
No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
German second division football club VfL Bochum teamed up with kit partner Nike for an integrated campaign called ‘No Fuss. Football As It Should Be’ promoting its new 20/21 season ‘floodlight blue’ jerseys which led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or in the… Continue reading No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Umbro and Werder Bremen’s new ‘City’ shirt launch campaign for its 20/21 season kit revolves around the club’s rhombus logo (for those of you wondering, that’s a quadrilateral whose four sides all have the same length) and features stars from the club’s men’s and women’s teams holding out a single hand to form one half of… Continue reading Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
When the Bundesliga returned with plenty of excitement but no fans, FC Koln ensured supporters continued to have a presence in its RheinEnergieStadion by creating a display from shirts and scarves provided by fans themselves. For their home game against Mainz on 17 May, the team’s return after a two-month suspension caused by the coronavirus pandemic,… Continue reading COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
Borussia Monchengladbach and its FPMG supporters club are running a scheme for fans which enables them to have cardboard cut-outs of themselves put into their seats in the stadium for a fee in order to both raise funds for the club foundation and to ensure that if the Bundesliga resumes behind closed doors there will… Continue reading COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
‘The Selfie Scarf’ – DEVK & FC Köln
An ambient, product-based and tongue-in-cheek activation from FC Köln’s official insurance partner which aimed to support the club’s 2019 end of season push for promotion by enabling fans to maximize their real-time, live support for the team while simultaneously sharing it on social media. Agency: Grabarz & Partner Territory: Germany … Continue reading ‘The Selfie Scarf’ – DEVK & FC Köln
Nike Germany Social ‘Sonne’ Spot Sees Boxer Zeina Nassar Rise From The Canvas
The first week of December saw Nike has followed up its first-ever ‘Just Do It’ ad in Germany with a spot showing German boxer Zeina Nassar recover from a knockdown – part of a wider series about how female athletes are battling societal norms. During her rise from the canvas, Nassar’s life flashes before her… Continue reading Nike Germany Social ‘Sonne’ Spot Sees Boxer Zeina Nassar Rise From The Canvas
Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad
November saw Nike launch a new campaign in Germany called ‘Helden / Heroes’ showcasing the next generation of stars who are defining a new era of sports and culture in Germany. The campaign’s empowering message is about celebrating a more holistic definition of what it is to be a sporting or cultural hero: celebrating… Continue reading Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad
#CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
While several other Bundesliga sides and European teams launched their own TikTok channels in 2019, Borussia Dortmund became the first German club to pen an official partnership with the ByteDance owned platform and launched it with a video-ked challenge to boost user engagement and attract a new, younger generation of fans. Territory: Germany/Global … Continue reading #CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
A local market, social storytelling campaign from Nike sees the sportswear behemoth showcase little known stories about some of England’s Women’s World Cup stars via a social video series narrated by a rapper. Each spot, appearing on Instagram Stories, explores one players’ backstory: showcasing where they are from and their path to elite football.… Continue reading Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team and also tackles discrimination in football and acknowledges the soccer establishment’s own role in diminishing female football. The integrated campaign – which includes both brand… Continue reading Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
