Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The German-based financial services giant has been the name sponsor of the stadium (home to be both Bayern Munich and 1860 Munich) since it opened in 2005.… Continue reading Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
