Tostitos, one of the products in PepsiCo’s NFL partnership portfolio, has unveiled an innovative alcohol-activated bag to encourage football fans not to drink and drive during the Super Bowl. At this time of year, Frito-Lay marketers aim to solidify Tostitos’ positioning as part of the three-part Super Bowl party staple of dips, chips and… Continue reading Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
Tag: Uber
Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Budweiser and Uber partner up for a UK responsible drinking Christmas campaign that aims to get partygoers home safely with free rides throughout December and to encourage people to pre-plan their trips home over the festive season. The alliance sees the beer brand and the tech transport giant also team up with the Department… Continue reading Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia
As the new NFL season gets under way, the sports e-commerce retailer Fanatics has linked up with Uber to offer Los Angeles Rams the ability to celebrate big, live in-game sports moments by purchasing Rams merchandise in real-time Fanatics, traditionally known for its on-demand printing, is leveraging interest in and excitement around the Rams… Continue reading E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia
Super Bowl 50: Activative Top 5 > Inventions & Stunts
Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines. From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts
