Nike is leveraging ‘Children’s Day’ in China by releasing a new range of kids bandages which double as comic strips that tell stories about athlete who fall and then get up again. The initiative, called ‘Badge of Honour’, revolves around a plaster stickers (of the type doctors and parents give to their children). … Continue reading Nike’s ‘Badge Of Honour’ Bandages Double As Comic Stories About Athletes Who Fall But Get Up
Tag: Storytelling
Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
Yoghurt brand Chobani, one of several surprising category sponsors of the US Olympic Team, is placing the emphasis on its own product goodness in its Rio 2016 video sports star storytelling campaign. Activating its rights as a Team US partner and leveraging rising interest in the Rio 2016 Summer Games, the US initiative sees… Continue reading Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Major League Soccer (MLS) has launched its 2016 kick off ‘Stand As One’ campaign to try and raise awareness of the new season, boost existing fan support, consolidate engagement and reinforce TV viewing habits. The campaign, which launched three weeks before kick-off and will evolve throughout the 2016 season, spans TV, print, outdoor, digital… Continue reading MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to tug on the emotions at this traditionally family-focused time of year and bring a seasonal smile to the face. The 60-second TV ad’s narrative revolves… Continue reading Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
