The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity and football culture today and tomorrow. Rolling out in late 2020, the focus was on five young London creators who each embody the passion and… Continue reading Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
Tag: Manchester United
Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings
Bookmaker Paddy Power leveraged the end of the English Premier League transfer window with a typically withering comic shopfront stunt mocking Manchester United’s lack of spending and failure to secure star signings. Working with agency VCCP, the betting brand revealed a Manchester shop window display referencing the club’s chief executive and his inability to… Continue reading Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings
Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Donate Your Words – Cadbury/Mondelez & Manchester United
To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United
Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot
Adidas released a new spot, called ‘Ready For Sport’, offering sports fans some hope for the future in a poignant campaign aiming to reassure fans and athletes that “we’ll compete again.” Officially the objective is not just to remind viewers of what they love while they wait at home during the pandemic, but to remind… Continue reading Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot
Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Mid February saw Manchester United launch a new campaign, called ‘Ignored’, which sought to raise awareness of the vital role of language and of the impact it has on mental health. ‘Ignored’ is fronted by star players from the club’s men’s and women’s teams and it seeks to encourage supporters to overcome stigmas around mental… Continue reading Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans to equality, diversity and inclusion. As part of Man Utd’s drive to make progress in this area, the club launched a ‘HAT RED’ campaign that… Continue reading Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
‘Story Of You’ Launches Remington’s New Global Sponsorship Of Man Utd’s Men’s & Women’s Teams
Remington leveraged its new global sponsorship of Manchester United with activation based on its ‘The Story Of You’ brand mission built out into through a campaign called ‘Get Your You On’ that celebrates individuality and inner confidence. The objective is to work with Manchester United in a way inspires and enables more people to… Continue reading ‘Story Of You’ Launches Remington’s New Global Sponsorship Of Man Utd’s Men’s & Women’s Teams
Chivas Celebrates New Manchester United Spirits Sponsorship With #BlendedIsBetter Film
Early August sees Chivas celebrate its new partnership as the official spirits sponsor of Manchester United with the launch of a new film exploring the unique blend of characteristics that make up the Manchester United team. The spot, which was shot in LA during the club’s US pre-season tour, features several United stars who… Continue reading Chivas Celebrates New Manchester United Spirits Sponsorship With #BlendedIsBetter Film
MoPlay Launches .Com & App Via New Man Utd Global Deal & Watford Sleeve Sponsorship
Premier League giant Manchester United has inked a new multi-year, global deal with mobile betting and gaming brand MoPlay and the tie-up is being used as a key platform to spearhead the marketing around the full launch of MoPlay’s new dot.com site and betting app. To promote the betting brand’s new global offering going live… Continue reading MoPlay Launches .Com & App Via New Man Utd Global Deal & Watford Sleeve Sponsorship
Man Utd & Adidas Launch Newton Heath Railway Workers Inspired New Home Kit For 2018/19 Season
Manchester United and sportswear supplier Adidas has rolled out a new kit campaign for the new home strip for the 2018/19 season inspired by the railway workers of founder club Newton Heath. The new season shirt marks 140 years since the origin club was founded and working with Adidas it pays homage to… Continue reading Man Utd & Adidas Launch Newton Heath Railway Workers Inspired New Home Kit For 2018/19 Season
