Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial. The 60-second spot, developed by Detroit based agency Commonwealth McCann, takes an emotional look back at the team’s famous red shirt over the years – from… Continue reading Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit
Tag: Manchester United
Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’
In a new global campaign to celebrate play and inspire the worldwide football community Chevrolet asks the world ‘What Do You #PlayFor’. The new social and digital global campaign to bring football fans closer to the sport than ever is led by a new web film. It also promotes a new initiative… Continue reading Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’
Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford. The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s retirement. As the greatest manager of his era, perhaps of all time, brings to an end his reign at Old Trafford, quick witted marketers at… Continue reading Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company internally calls its annual ‘International Specialist Campaign’, the aim of the work is to celebrates the partnerships and bring to life DHL Express as Official Logistics… Continue reading DHL F1/Man Utd Specialist International Ad Campaign
Bolt Shows Football Skills In Short Visa 2012 Viral Clip
Now that London 2012 is almost upon us, sprint super star Usain Bolt appears to be absolutely everywhere. And judging from his footballing skills, it might not be too long before we see him in the Premier League. At least that’s the impression given from this webfilm outtake that has gone viral.… Continue reading Bolt Shows Football Skills In Short Visa 2012 Viral Clip
Betfair Presents Man Utd Player Live Social Q&A
Betfair used social media to leverage their Manchester United sponsorship rights and reach as many consumers as possible through a live player question and answer session on the brand’s Facebook page. When granted a precious few hours access to some of the team’s star players ion January, the bookie brand made the most of… Continue reading Betfair Presents Man Utd Player Live Social Q&A
