Citi sponsored the Rolling Stones’ 50 & Counting’ tour and offered gig goers and band fans a range of experiences aimed at celebrating the band’s huge contribution to the music industry. The sponsorship’s objective was to encourage fan interaction during the tour, whilst simultaneously promoting the Citi brand to hundreds of thousands of Rolling… Continue reading Citi’s Rolling Stones Tour Request App & VIPBooth
Tag: Logo
Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Chevrolet returned as a South By Southwest (SXSW) Super with an activation programme built around the idea of how new technologies, innovation, connectivity and imagination can combine to radically change the driving experience. It’s most visible on-street initiative sees the car giant offer a fleet of attendee vehicles acting as complimentary SXSW transport utilities… Continue reading Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Ambush The Super Bowl Online Via A Digital Streak
At $4m for a 30-second spot, Super Bowl commercials are beyond the budget for 99.9% of marketers, but Digital Streaker challenged the Super Bowl status quo by providing smaller brands with a risqué yet economical opportunity to generate awareness during this year’s Big Game. As an alternative to the multi-million dollar blockbuster Super Bowl… Continue reading Ambush The Super Bowl Online Via A Digital Streak
NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
The NRL’s flagship State Of Origin series is not just a rugby rumble between Queensland and New South Wales, but also a beer battle between XXXX and VB. The annual rugby league grudge match trilogy divides the nation and the nation’s drinkers. The two NRL states have partnerships with two leading Australian beer… Continue reading NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
As Wimbledon fortnight approaches, the WTA has unveiled additional elements to its new ‘40 Love’ campaign which celebrates its 40th anniversary. The creative features some of the biggest stars of the women’s game from past and present: including this year’s top Wimbledon seeds Serena Williams and Maria Sharapova, as well as previous champions Billie… Continue reading WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
Huawei & Canberra Raiders In Chinese Sponsorship First
Chinese IT/Telecoms giant Huawei has signed a two-year deal to become the new title and shirt sponsor of the Australian Rugby League team Canberra Raiders. The partnership, reported to be worth $1.7 million over two years, is the Chinese brand’s first major sponsorship deal anywhere and marks what may become the first of many… Continue reading Huawei & Canberra Raiders In Chinese Sponsorship First
Vodafone Offers SME’s Unique F1 Sponsorship
In the summer of 2010 Vodafone UK rolled out an innovative, daring element of the brand’s wider global McLaren Mercedes F1 team sponsorship by offering its SME business customers the chance to have their logo on the F1 cars for the Silverstone Grand Prix. Targeting small and medium sized business customers and tying… Continue reading Vodafone Offers SME’s Unique F1 Sponsorship