Developed by Ogilvy Shanghai, this sweet and straightforward social media post leveraging the World Cup Final between France and Croatia reflects both Coca-Cola’s sharing spirit and positioning. The short GIF animation sees a ball and two players – one dressed in each team’s kit – embrace together to form the shape of an iconic… Continue reading Coca-Cola Social ‘Share A Hug’ World Cup Final GIF Highlights Responsive Gesture Activation
Tag: FIFA World Cup
Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Launched just a few minutes after France beat Croatia to win the Russia 2018 World Cup Final, Nike celebrated the triumph of its French team partner’s triumph with the release of a gritty spot called ‘Belief Born On The Streets Of France’. Launched across Nike’s social channels – including Twitter, Instagram and Facebook –… Continue reading Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
FIFA Partner Adidas Celebrates World Cup Final With Pogba Led ‘Creativity Is The Answer’
Adidas celebrated the culmination of the FIFA World Cup Final by extending its ‘creators’ campaign blending football with all aspects of culture and entertainment and by focusing on French star endorsers and now world champion Paul Pogba. The music video style lead spot, launched on the day of the World Cup Final on 15… Continue reading FIFA Partner Adidas Celebrates World Cup Final With Pogba Led ‘Creativity Is The Answer’
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
BBC Extends Embroidered England World Cup Promo With ‘Pride Of A Nation’ Poster
As the FIFA World Cup draws to a close, the BBC extended the tapestry led strand of its Russia 2018 promotional work through a poster salute to the England team. After progressing all the way to the semi-finals, the UK state broadcaster launched a poster thanking all 23 members of the squad called ‘Pride… Continue reading BBC Extends Embroidered England World Cup Promo With ‘Pride Of A Nation’ Poster
Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection. Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
FIFA Global Partner Wanda’s World Cup ‘Rising Stars’ Programme Champions China’s Future Footballers
In addition to its exclusive free fan prediction game asset – the ‘FIFA Bracket Challenge’ – Chinese property conglomerate Dalian Wanda focused its World Cup activation on championing China’s future football stars. Wanda, one of several new Chinese FIFA and World Cup partners, ran a primary activation thread called ‘Rising Stars’ which have young… Continue reading FIFA Global Partner Wanda’s World Cup ‘Rising Stars’ Programme Champions China’s Future Footballers
New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup
As the FIFA World Cup approached kick-off in mid-June, sportswear giant leveraged spiking soccer interest (and ambushed rival and official FIFA partner Adidas) with the launch of an inventive campaign called ‘Make it to Moscow’. The initiative was an entertaining documentary series of football content that set out to uncover the real footballing culture in four of Russia’s World Cup host cities. … Continue reading New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup
QNB Teams Up With Scholes & Other Former Soccer Stars For Cliched World Cup Cossack Commercial
The former Manchester United and England defender Paul Scholes teams up with a host of other big name, recently retired footballers to front a clichéd ‘make The Time Right’ campaign for QNB leveraging spiking soccer interest around the FIFA World Cup. Scholes makes a cameo in a commercial that also features former footballers Hernan… Continue reading QNB Teams Up With Scholes & Other Former Soccer Stars For Cliched World Cup Cossack Commercial
The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
In an effort to promote its own tournament coverage, UK tabloid newspaper The Sun created its own branded World Cup pub for Russia 2018. The space, which was created at Shoredicth Studios in London, aimed to provide a unique, fan-friendly viewing experience and to bring to life the self-declared ‘friendly and welcoming attitude the… Continue reading The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
Adidas Football’s latest World Cup content activation strand spot features two football greats and iconic Adidas ambassadors – David Beckham and Zinedine Zidane – paying homage and mutual respect. Launched on 6 July to leverage the World Cup quarter final stage, the core campaign film – called ‘Create Respect’ – sees the two pay… Continue reading Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
