Harbin Beer has launched a series of ultra-short ‘football-themed’ TV spots leveraging Anheuser-Busch InBev’s World Cup sponsorship rights. Harbin is China’s oldest beer brand and along with premium positioned Budweiser is one of two core AB InBev’s brands in China, the world’s largest beer market. Harbin, the official World Cup beer brand partner… Continue reading AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts
Tag: FIFA World Cup
Hyundai UK & Copa90 Link On CGC World Cup Campaign
Late March sees Hyundai UK roll out the first phase of a World Cup campaign in partnership with YouTube football channel Copa90 – a consumer generated content focused competition offering fans the chance to win a VIP trip to Brazil 2014. The car company’s Facebook-led competition encourages football fans to recreate their very own… Continue reading Hyundai UK & Copa90 Link On CGC World Cup Campaign
Brahma’s World Cup Barley From Brazil Training Ground
Brahma cleverly blends beer brewing barley with Brazilian soccer heritage in an authentic campaign that leverages its sponsorship of the national team and of the FIFA World Cup via a limited edition Brahma Selecao Especial. The Anheuser-Busch InBev brand rolled out its limited edition beer in March with will a campaign promoting Selecao Especial’s… Continue reading Brahma’s World Cup Barley From Brazil Training Ground
#FastOrFail – Adidas’ Social Media Powered Gaming
FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by offering fans a chance to go to Brazil 2014. The game enables football fans and adidas consumers to play from the perspective of Messi himself… Continue reading #FastOrFail – Adidas’ Social Media Powered Gaming
