For the festive season, Foot Locker helped hoops fans feel the seasonal spirit by teasing the launch of the Gatorade AJ1s sneakers through its first ‘Snapchat unboxing lens’. Foot Locker’s innovative Christmas augmented reality approach enabled trainer fans virtually unbox the new Gatorade AJ1s before they went on sale on 26 December. This… Continue reading Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
Tag: Festive
Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout
For the festive season, French sports retailer Decathlon invented reusable wrapping paper and ribbon that also forms a functional exercise tool to help customers with their traditional New Year workout resolutions. Thus, over Christmas, in-store staff wrapped customer gifts in paper that also acts as a health and exercise utility for 2018. The… Continue reading Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout
Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
The festive season can be either be full of Christmas cheer and full-throttle fun, or argumentative and anxiety inducing stress. At the start off the season, the media usually even rolls out a parade of physiologists and scientists to pontificate about all the associated Christmas challenges. But this year Canadian athletic brand Lululemon… Continue reading Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
Scottish football giant Celtic FC’s Christmas ad, ‘Wish Upon a Celtic Star’, stars national team captain Scott Brown and will bring a tear to the eye of even the most hardened Ranger FC fan. The narrative sees the uncompromising, tough-tackling central midfielder Brown play the part of a young Hoops fan’s imaginary best friend.… Continue reading Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
ESPN’s festive basketball spot sees Santa Claus call a press conference to announce that he’s joining the NBA as a free agent. The campaign from the NBA’s twin broadcasters promotes the five NBA games that will air on ESPN and ABC on Christmas Day. The spot sees Santa himself declare that it ‘just… Continue reading Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to tug on the emotions at this traditionally family-focused time of year and bring a seasonal smile to the face. The 60-second TV ad’s narrative revolves… Continue reading Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
Calgary Hitmen Fans Break ‘Teddy Bear Toss’ Record In Festive Local Kids Cause
Activative’s favourite festive sports marketing event – hockey’s annual Teddy Bear Toss – broke all records this year The treasured holiday tradition in many North American minor league and junior hockey markets, saw two of the event’s most enthusiastic participants – The Calgary Hitmen (of Western Hockey League) and The Hershey Bears (of the… Continue reading Calgary Hitmen Fans Break ‘Teddy Bear Toss’ Record In Festive Local Kids Cause
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to interact with the fireworks and share midnight messages. Working in partnership with event producer City Of Sydney, the telecoms brand set out with the objective… Continue reading Telstra’s Sydney New Year’s Lightshow & Messaging App
