A month ahead of the 2018 FIFA World Cup kick-off saw Sony Pictures Networks India (SPN) launch a multi-platform, 30-day ‘Doosri Country’ campaign aimed at leveraging football fan frenzy in India. The campaign, which is being cross-promoted across the SPN network, runs under the title hashtag ‘#MeriDoosriCountry’ and promotes the broadcaster’s tournament telecast. … Continue reading SPN India Launches #MeriDoosriCountry Campaign To Promote Its Russia 2018 Coverage
Tag: AR
AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members. The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
Ally Bank Big Game ‘Big Save’ AR Game & Campaign Offers A Chance To Play & Win Cash During Super Bowl Ads
A week ahead of Super Bowl 2018, online bank Ally launched an integrated campaign spearheaded by an augmented reality game that offers football fans a chance to play and win real cash during the Big Game ad breaks. The Detroit headquartered finance brand, which focuses on low-fee high-interest savings accounts, unveiled its first Super… Continue reading Ally Bank Big Game ‘Big Save’ AR Game & Campaign Offers A Chance To Play & Win Cash During Super Bowl Ads
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
For the festive season, Foot Locker helped hoops fans feel the seasonal spirit by teasing the launch of the Gatorade AJ1s sneakers through its first ‘Snapchat unboxing lens’. Foot Locker’s innovative Christmas augmented reality approach enabled trainer fans virtually unbox the new Gatorade AJ1s before they went on sale on 26 December. This… Continue reading Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
Mastercard and Major League Baseball (MLB) teamed up in Game 4 of the 2017 World Series to deliver an in-stadium augmented reality Experience in support of Stand Up To Cancer (SU2C) in the form of an AR message from Houston Astros shortstop Carlos Correa. This unique, in-park park surprise (which builds on the league’s… Continue reading Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
To leverage with the start of its new 2017/18 season, the NBA has become the first US sports league to launch its own augmented reality iPhone game. This small scale AR Apple app game enables iPhone users play a ‘’virtual pop-a-shot’ outdoors: iPhone owners can even customise the AR court to match their favourite… Continue reading NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting
To leverage excitement around the start of the new NFL season and help boost fan support, the Baltimore Ravens are enabling supporters to get their gamefaces on through augmented reality face painting. The Ravens have teamed up with augmented reality specialists Faceware Interactive and tech outfit Imaage Metrics to become the first NFL franchise… Continue reading Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting
KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign
A new Kentucky Fried Chicken basketball campaign and augmented reality app targets families and activates the fast food brand’s NBA partnership. In Canada, customers can download the KFC All-Stars app on their phone and then scan the bar code on the lid of all their KFC meals to play an augmented reality game which gives… Continue reading KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign
