Tag: Puma

Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series

Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years.   ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series

Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

In mid September German sportswear brand Puma launched its first-ever metaverse experience, called ‘Black Station’, as part of the sportswear company’s ‘Futrograde’ show at 2022 New York Fashion Week (NYFW).     The initiative, which included a digital lobby space with three portals, featured NFTs which would could be redeemed for limited-edition physical sneakers.  … Continue reading Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip

On 19 July, PUMA launched its Manchester City FC 2022/23 Season Away Kit through a space-themed, integrated campaign promoting the classic design’s tribute to a successful era for City and which sought to celebrate the club’s heritage of ‘playing fearless, out of this world football’.   The campaign launched 48 hours ahead of its on-pitch… Continue reading PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip

Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign

In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong team of PUMA ambassadors led by Neymar Jr and which also included Kingsley Coleman, Lamelo Ball and Romeo Beckham.   The work, which features a group… Continue reading Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign

PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France).   The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing Field / ‘Joga Na Subida’.   Brand research found that women’s sport in Brazil and around the world is often marginalised, usually underfunded and sometimes simply… Continue reading Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’.   PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film

New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ brand campaign.   The campaign is spearheaded by a hero spot in which the Norwegian chess super star speaks about what drives him to remain at… Continue reading New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film

England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches.   According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship

German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’.   The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship

Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football

5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football.   Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football