Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Tag: Lululemon
Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
The festive season can be either be full of Christmas cheer and full-throttle fun, or argumentative and anxiety inducing stress. At the start off the season, the media usually even rolls out a parade of physiologists and scientists to pontificate about all the associated Christmas challenges. But this year Canadian athletic brand Lululemon… Continue reading Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity. The Canadian active wear brand’s new global campaign explores Lululemon’s philosophy of ‘mindful living’ and challenges perceptions of ‘masculinity’ and explores alternative, modern perceptions of ‘strength’. It is built around the stories… Continue reading Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Yoga-focused apparel company Lululemon aims to reintroduce its brand to the world with its first global ad campaign called ‘This’. The objective behind the initiative – which is running across North America, Europe, Asia, and Australia – is to broaden the idea of what yoga is all about and to expand the understanding of what… Continue reading Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
