Inspiring Sports Marketing
Sep 23, 2021
INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG >>
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Sep 21, 2021
Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
Fronted by 2021 Italian Grand Prix winner Daniel Ricciardo, September saw EA Sports launch a campaign called ‘After The Apex’ to promote the latest version of its Codemasters F1 >>
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Sep 07, 2021
Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – >>
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Aug 31, 2021
Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. >>
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May 21, 2021
Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. >>
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May 19, 2021
#Williams750 Celebrates 750 F1 Grands Prix Via Integrated Campaign Offering Fans A Chance To Be On The Car
On 10 May, Williams Racing launched a multi-channel campaign celebrating its 750 Formula One (F1) Grand Prix – becoming only the third team in the series’ history to reach >>
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May 18, 2021
Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Brazilian TV network Band launched the second spot in its Formula One (F1) on 12 May promoting its new status as the country’s official race series broadcaster. The >>
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May 05, 2021
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own >>
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May 03, 2021
Brazil’s Band Network Celebrates F1′s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s >>
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Apr 13, 2021
F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch
A cheeky new spot from wine brand St Hugo is fronted by Formula One driver Daniel Ricciardo and promotes the launch of his very own limited edition St Hugo >>
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