A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing. This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
Tag: FIA
Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Formula E team Envision Virgin Racing is using its values, mission and its electric race cars to promote the environment and encourage global action against climate change through a new partnership with COP26. Launched on 14 January, the campaign is linked to the UK government’s build-up to the COP26 event: an environmental summit to… Continue reading Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg. The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
To celebrate the launch of Panasonic Jaguar Racing’s entry into Formula E, the team offered visitors to the Paris Motor Show a dynamic, interactive opportunity to experience the excitement of its new electric race car. Set in a bespoke, branded, virtual reality theatre erected on the Jaguar Land Rover stand, users are positioned in… Continue reading Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience. The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Australian GP Targets New Fans With ‘F1 For Real‘ Sense Campaign Ahead of 2016 GP
To engage motorsport fans and build excitement around the March opening race of the 2016 F1 season, the Australian Grand Prix Corporation (AGPC) working in tandem with agency Ensemble launch a multi-platform initiative that aims to offer a flavour of the sensory experience of live F1 racing The fresh AGPC initiative – called ‘F1… Continue reading Australian GP Targets New Fans With ‘F1 For Real‘ Sense Campaign Ahead of 2016 GP
Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula One car at the 2015 Chinese Grand Prix via a special mosaic of the UPS shield. The UPS Facebook page asked fans to upload their… Continue reading Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
AT&T’s ‘Red Bull Pit Wall’ At Inaugral US F1 GP Fan Fest
While AT&T aims to inspire and excite fans in the F1 experience through its Red Bull Racing sponsorship by displaying a Red Bull F1 car at its in-store showcase at AT&T outlets in Austin, San Antonio and Dallas, its flagship activation event was at the Exxon Mobile sponsored Austin Fan Fest event. Here the… Continue reading AT&T’s ‘Red Bull Pit Wall’ At Inaugral US F1 GP Fan Fest
