The launch campaign for EA Sport’s FIFA 23 – the final version of its world-leading football game to be developed in harness with the game’s global governing body – featuring an unbeatable team of soccer superstars including Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly. Created… Continue reading A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
Tag: Electronic Arts
Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
Apple TV+ linked with games giant Electronic Arts to promote Season 3 of its soccer comedy drama Ted Lasso by bringing the programme’s fictional characters into the world of FIFA 23: meaning Lasso and his AFC Richmond team will be playable in the new version of the world’s most popular football game. In the… Continue reading Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’. … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
Late July saw EA Sports roll out a new, multi-platform campaign, running under the title ‘Bring It On’, promoting the August release of its latest Madden NFL 20 game. The Madden NFL franchise is the USA’s best-selling sports game: an EA Sports staple with a history of realistic play and fandom that spans decades.… Continue reading EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
An innovative collaboration between Electronic Arts and Coca-Cola sees the soft drinks giant add its first virtual athlete ambassador by sponsoring EA Sports FIFA 18 in-game virtual player Alex Hunter. The partnership is spearheaded by a new Coke spot, running across Coke’s online platforms such as YouTube and Twitter, that sees a young fan… Continue reading Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
