Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer season and seeks to inspire and unite the continent’s creative young community connected through sneaker culture with the aim of unlocking their ‘inner sneakerhead’ and express… Continue reading Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Tag: Trainers
Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’
Like Nike’s ‘Air Max Day’ and Amazon’s ‘Black Friday’, each year New Balance declares 12 May as ‘Grey Day’. The Boston-based sportswear brand annually dedicates one day in May to celebrate and honour the signature colour that it has become known for worldwide. To mark this special day in the sportswear brand’s own calendar,… Continue reading New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’
ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’. The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’
To promote its CloudTec technology, Swiss running brand On worked with choreographers Sasha Waltz and Justin Peck for an April dance based campaign called ‘Move Like a Human’. The campaign – which promotes On’s ‘Movement’ collection (including the Cloud X 3 Shift, Cloudnova, Cloudnova Form, Cloudswift 3 and the Cloudnova Flux) – seeks to… Continue reading Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’
Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day
Nike continued its focus on flagship 3D billboards to mark Air Max Day 2023 with a showcase OOH installation – complete with bubbles, lasers, lightening bolts, robots and a giant scorpion – with a pair of giant 3D screens in Hangzhou, China. To mark Nike Air Max Day – a brand-created annual event held on… Continue reading Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day
Adidas NMD S1 Sneakers Pre-Launch ‘Houston Has Landed’ City Culture Campaign Led By Influencer Trio
A March US campaign by adidas promoting the new NMD S1 sneakers ahead of its official global launch later in 2023, created in tandem with agency Havas Annex, took a distinctly local approach by celebrating the city of Houston and its art, creativity, fashion, style and culture which saw the German sportswear giant team up… Continue reading Adidas NMD S1 Sneakers Pre-Launch ‘Houston Has Landed’ City Culture Campaign Led By Influencer Trio
Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations
Nike teamed up with Media.Work Studio to position its Nike Invincible 3 shoes as being revolutionary through a campaign called ‘All The Cushion, All The Feels’ that reimagined the sneakers as being built from marshmallows, pillows and sponges in order to capture its extreme levels of comfort and softness. The work, which links a… Continue reading Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations
Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice. The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic
February saw heritage brand Adidas Spezial rolled out a meditative, four-minute film fronted by British actor Stephen Graham, featuring seven new footwear styles and shot in the stunning Icelandic Fjords. The apparel ad campaign sees Graham meander through Iceland’s stunning landscapes as the ethereal scenery sets up conversations between the actor and Director Friðrik… Continue reading Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic
Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’. The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
