New Balance consumers from across the USA and beyond spent the days immediately following the US election setting the digital and social space on fire as their burned and binned their shoes/sneakers after the company’s VP offered social support for Trump’s win and praised the President-elect’s trade plans. In a post-election interview with >the Wall… Continue reading Sportsbiz Social Blunders: New Balance Consumers Burn/Bin Shoes Over Brand’s Trump Tweet
Tag: Trainers
Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
TCS New York City Marathon sponsor Asics ran a 2016 cause campaign that encouraged participants to make a positive social impact through their running by adding an ‘Extra Mile’ to their workout and to the marathon itself. In addition to working with Footlocker on the ‘Real Lives. Real Runners’ campaign, Asics To commemorate… Continue reading Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Reigning (and designate) NBA MVP Steph Curry is not just currently basketball’s best player and Under Armour’s most influential US athlete ambassador, but he is also the best 3-point shooter the game has ever seen – little wonder then that the brand is leveraging interest in the NBA season’s climax and celebrating Curry’s talents with… Continue reading Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
Fictional Pitcher Powers Is New K-Swiss Ambassador
Hybrid sports-fashion trainer brand K-Swiss has signed up fouled mouthed former baseball star Kenny Powers as a new brand ambassador. However the challenger brand isn’t quite stepping up to the baseball star sponsorship status of rivals adidas and Nike because Kenny is a fictional TV ball player. He is one of the lead characters in… Continue reading Fictional Pitcher Powers Is New K-Swiss Ambassador
