Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella objective is to build self belief and encourage the citizens of the Olympic host nation not to be afraid of sharing their talents (sporting, musical and… Continue reading Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Tag: Sports wear
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
Adidas & Next Logos On Team GB’s London 2012 Scarf
As part of its patriotic supporter themed ‘Our Greatest Team’ campaign, the British Olympic Association has launched the official London 2012 Team GB scarf. The wider campaign’s aim is to engage the nation, build momentum towards the Olympics and inspire British athletes to success. The objective of this element is that the scarf will… Continue reading Adidas & Next Logos On Team GB’s London 2012 Scarf
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign. The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.… Continue reading Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
