Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
Tag: Finance
Visa’s ‘Training Day’ Spot Links To Ticket Sales
New Visa spot, launched in parallel to London 2012 ticket sales, aims to drive brand affinity and card usage by leveraging the brand’s Olympic rights. The creative shows Team GB athletes prepare for the games and how Visa is helping them train, purchase and achieve their goals. The spot was released at the same… Continue reading Visa’s ‘Training Day’ Spot Links To Ticket Sales
Greatest Show On Earth > 2012 Ticket Sale
Lloyds, the banking partner of London 2012, has worked in parallel with Locog to promote the launch of the six week Olympic ticket sale period. It’s largely UK based campaign saw branded ‘Greatest Show On Earth’ executions carry Lloyds’ logo and ‘Proud Partner’ tagline across a multitude of media platforms including outdoor, press, advetorial, online, email and… Continue reading Greatest Show On Earth > 2012 Ticket Sale
MasterCard Backs Brits With Digital Dance Off
The online campaign for MasterCard’s sponsorship of the Brit Awards is a platform for real life dance offs which will be aired in the show’s idents. The campaign, by Universal McCann, features a website hub at www.pricelessdanceoff.com and people can upload their own clips to the site. In true talent reality show style people… Continue reading MasterCard Backs Brits With Digital Dance Off
Aviva Sponsors Premier Rugby’s On Demand ePlayer
In December Aviva signed a deal to sponsor the Premiership Rugby channel on video-on-demand online broadcaster ePlayer. The sponsorship includes a branded channel header, sponsorship spots and pre-roll advertising, and will be available online across more than 600 websites worldwide, including News International properties and Yahoo. The deal was brokered between Aviva’s retained… Continue reading Aviva Sponsors Premier Rugby’s On Demand ePlayer
RBS Backs 6 Nations Express Train
Main tournament sponsor RBS backed a chartered train to help real rugby fans travel between London and Cardiff for the first RBS 6 Nations game in February – the RBS 6 Nations Express. This was a joint initiative between the banking brand, Six Nations Rugby, the RFU and WRU. It not only took fans… Continue reading RBS Backs 6 Nations Express Train
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
Deutsche Bank’s Frieze 201 iPhone/iPad App
Frieze 2010 saw long term headline sponsor Deutsche Bank roll out a number of exhibition related initiatives including its ‘Education Space’ and ‘Artist of the Year Award’, but most interesting of all was its free iPhone and iPad app. Developed by weareeverywhere, key features included an interactive map of the fair with a wayfinder… Continue reading Deutsche Bank’s Frieze 201 iPhone/iPad App
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
ING’s YouTube Channel Supports F1 Sponsorship
Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team. The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
