HSBC is adding to its activation around The Open with the launch of ‘HSBC Hour’ – an initiative offering an hour of free golf to children and their families at almost 300 golf UK clubs. This grass roots initiative – which is part of HSBC’s umbrella ‘Anyone’s Game’ initiative – see the financial brand… Continue reading ‘HSBC Hour’ Leverages The Open With Free Golf For Thousands Of Youngsters
Tag: Banking and Finance
Esurance Social, Comp & Photobombs Activate MLB All-Star Digital Ballot
Esurance, the official car insurance partner of Major League Baseball (MLB) is activating its title sponsorship of the all-digital 2015 Esurance MLB All-Star Game Ballot with an integrated campaign that spans in-stadium photobombs and Twitter, to a competition sweepstakes and a Buster Posey fronted national ad campaign. The insurer teamed up with the league… Continue reading Esurance Social, Comp & Photobombs Activate MLB All-Star Digital Ballot
Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
Vero Insurance is bringing its Brisbane Lions sponsorship activation into the city streets with a campaign that blends the traditional with the technological in the form of live scoreboard outdoor billboards. Working with interactive outdoor ad agency Goa, very is showing its support for the AFL team and informing the team’s fans across the… Continue reading Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
JP Morgan Chase extended its ongoing ‘So You Can’ marcoms concept with a new athlete ambassador-led campaign called ‘Masters’ that rolled out during 2015’s first golf major and yet, despite being sport-themed and running during baseball and tennis programming, was oddly unrelated in any way to the golf tournament with which the initiative shares a… Continue reading Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
BBVA, the official bank of the NBA, ushered in the new season with a new campaign, fronted by its global ambassadors Kevin Durant and James Harden, called ‘The Blindfold’. The new work, which aims to both welcome in the 2014/15 season and to celebrate the renewal of BBVA’s partnership with the NBA, takes the… Continue reading BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
Barclaycard’s Twitter-Led Mercury Music Sponsorship
Barclaycard activated its sponsorship of the 2012 Mercury Music Award by encouraging music fans to “voice their support” for the nominated artists by turning their supportive tweets into speech. A digital, Twitter-based campaign, created by Dare, converts tweets by users who register on a dedicated website and used the hashtag #voice and the hashtag… Continue reading Barclaycard’s Twitter-Led Mercury Music Sponsorship
Nationwide NASCAR Ad Reveals Danica’s Cell
http://www.youtube.com/watch?v=fsvWDR8jUU0 US insurance outfit Nationwide’s latest campaign leveraging its NASCAR sponsorship purports to reveal star driver and brand ambassador Danica Patrick’s phone number. Unsurprisingly, any consumer who actually calls her phone simply gets a greeting message recorded by the driver asking for suggestions on how she can get her own back on Earnhardt… Continue reading Nationwide NASCAR Ad Reveals Danica’s Cell
