For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
Tag: F1
(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season. The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Mid-February saw Oracle Red Bull Racing and driver Max Verstappen become Heineken partners with the current Formula One (F1) champion unveiled as an official Heineken 0.0 ambassador and to champion responsible consumption. The all-Netherlands tie-up sees the Dutch beer giant and the Dutch Formula 1 driver team up to engage fans through an ongoing,… Continue reading Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’
As cars are unveiled and engines begin to rev for the start of the Formula 1 (F1) season in March, Sky Sports teamed up with in-house agency Sky Creative to develop a promotional campaign spearheaded by an exhilarating spot featuring a fantasy racing rollercoaster called ‘Enjoy The Ride’. Leveraging the 2023 season’s inaugural Las… Continue reading Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’
Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’
Fresh summer season activation from video and web conferencing company Webex driving awareness and excitement around its partnership with the McLaren F1 team offered motor racing fans and viewers a glimpse behind the F1 team’s research and development curtain to see how Webex helps the F1 team’s engineers innovate and ‘Accelerate Performance’. Webex teamed… Continue reading Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
