The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team. Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
Tag: Documentary
Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
ASICS asked whether exercise might be a simple solution to improve mental performance through an experimental global campaign linked to a documentary launched in mid-January and titled ‘Mind Games – The Experiment’. The initiative set out to demonstrate the sportswear company’s umbrella ‘Sound Mind, Sound Body’ brand purpose whilst simultaneously motivating more people to… Continue reading ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
CX agency Definition 6 (D6) and Paramount Plus released a trailer for its feature documentary film, titled ‘The Only’, which chronicles the inspirational story and hard-won victories of US Women’s National Team (USWNT) and Hall of Fame soccer goalkeeper Brianna Scurry. Customer experience agency D6 promoted the sports film, created in partnership with VP… Continue reading Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share some intimate basketball stories. The four spot series are cinematic in style: confident, yet nuanced, these distinctive narrative videos blend magical realism and surrealism with… Continue reading Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Amazon’s Prime Video teamed up with creative agency Sid Lee Paris to promote its ‘Pogmentary: Born Ready’ film with a trailer fronted by a 10-year-old Paul Pogba reliving his football career. To promote the 17 June documentary launch, Sid Lee Paris played on the parallels between the Pogba of today and Pogba when he… Continue reading Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
Leveraging spiking interest in chess surrounding the current World Chess (commonly referred to by its French acronym FIDE)’s world title tournament between reigning champion Magnus Carlsen and Russian challenger Ian Nepomniachtchi, gaming giant Activation Blizzard teamed up with former champion Garry Kasparov to promote its cerebral digital card game Hearthstone. The campaign is led… Continue reading Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football. Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
