Tag: UEFA

Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle.   The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football.   Launched across UEFA’s digital and social channels and running on TV around UEFA Champions League games from 8 March, ‘Football Skills For Life’ demonstrates how… Continue reading UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships

Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers driving the future of football both on and off the pitch.   Led by footballers and supported by stars from music, art, fashion and entertainment, the… Continue reading High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships

PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’

On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most famous franchise game characters in a spot where the worlds of football and gaming collide.   The activation, which aims to celebrate fans’ shared passion of… Continue reading PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’

2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov

The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov.   UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov

UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions.   This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign

Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’.   Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign

UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line

UEFA partner adidas kicked-off its Euro 2020 campaign with the first spot in a series of short films which aim to inspire fans, players and communities and which looks towards a more positive and inclusive world.   Launched on 10 June, the campaign shines the spotlight on adidas’ ‘Football Collective’ project and its partners. The… Continue reading UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line

UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand.   The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans

UEFA’s own flagship television commercial for this summer’s UEFA Euro 2020, released on 14 June, sought to bring football and fans back together and to connect the continent’s soccer stars with supporters.   Produced by Shoot the Company, a long-standing partner of European football’s governing body, the European football governing body created the video to… Continue reading UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans

Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone

On 1 June, Vivo, the official smartphone of UEFA Euro 2020, launched its ‘To Beautiful Moments’ integrated activation which aims to help football fans everywhere enjoy the tournament’s beautiful moments on and off the phone.   As well as providing passionate experiences to its users, Vivo’s campaign encourages people to be in the moment: whether… Continue reading Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone