Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Tag: The Football Association
England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
England Football, The Football’s Association’s national team sub-brand, rolled out a new episode in its ongoing ‘This Is Football’ series starring England Cerebral Palsy star Liam Irons and young grassroots player Dylan to champion the 2022 IFCPF Cerebral Palsy World Cup (which is taking part in Barcelona between 27 April and 16 May). The spot… Continue reading New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright. The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024
On 11 October 2021, International Day of the Girl, The Football Association (The FA) launched an initiative called ‘Let Girls Play’: a campaign supporting English football’s governing body’s strategic mission to give all girls equal access to play football in school by 2024. Fronted by ‘Let Girls Play’ ambassadors Abi (aged 17) and Olivia (aged… Continue reading The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024
Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’. The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet. … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
In the first week of September McDonald’s ‘Fun Football’ programme teamed up with several stars from the Premier League and Barclays FA Women’s Super League to front a spot that seeks to get children playing football. Leeds United FC pair Kalvin Phillips and Daniel James and Newcastle’s Jamal Lewis teamed up with Manchester City’s… Continue reading McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side. Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
The Football Association (The FA) teamed up with rapper Wretch 32 to reveal its three lions squad for UEFA Euro 2020 through an empowering music video style online anthem ad. England Football worked with Riff Raff Films and Director Keane Pearce Shaw to announce the final squad through a film featuring the North-London rapper… Continue reading England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
