July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
Tag: Dettol
Dettol Product Stations & OOH #PlayOn Match Ritual Messaging Helps Safe Supporter Return At Emirates FA Cup Final
Dettol, the Official Hygiene Partner of The Football Association (The FA) and of Wembley Stadium connected by EE, championed safe hygiene protocols with sanitising stations and outdoor messaging around the stadium to serve returning fans for The Emirates FA Cup Final. The Reckitt-owned business, the UK’s leading disinfectant brand, leveraged its partnerships with the… Continue reading Dettol Product Stations & OOH #PlayOn Match Ritual Messaging Helps Safe Supporter Return At Emirates FA Cup Final
