Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series.   The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called LaMelO’s (which comes, of course, with MarshLaMelOs).   The Disney-owned streaming service’s commercial promotes the latest iteration of the ‘Hulu + Live TV’ offering’s 75+ channels… Continue reading Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium.   The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

ESPN showcases what it takes to build a perfect winning team in a campaign promoting the launch of the new Disney Bundle: a one-stop streaming subscription offer giving customers the ability to build and customise their own personal subscription plan spanning Disney+, Hulu and ESPN+.   The campaign, created in harness with Austin (Texas) based… Continue reading ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid

A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid

Prior To NFL Kick Off Hulu Extends ‘Sell Outs’ Via Spots Starring Todd Gurley’s Cat Mr Hulu

A few weeks ahead of the start of the new NFL season, Hulu launches a new phase of its #Sellouts’ initiative promoting its live sport offering with a new campaign fronted by LA Rams running back Todd Gurley and his ‘catfluencer’ cat.   Hulu’s ‘Sellouts’ takes an overtly transparent approach to the issue of athletes… Continue reading Prior To NFL Kick Off Hulu Extends ‘Sell Outs’ Via Spots Starring Todd Gurley’s Cat Mr Hulu

North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration

The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits.   The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration