Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Tag: WSL
Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
Celebrating the return of the World Surf League (which recently lost Samsung as its title partner), sponsor Corona Extra celebrates the new season’s opening ‘Quiksilver & Roxy Pro’ event (on Australia’s Gold Coast) with a campaign revolving around the construction of ‘Casa Corona’ – a branded space for fans to relax, celebrate, enjoy cold Coronas… Continue reading Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
First WSL Global ‘Chaos Theory’ Work Led By ‘Can’t Script This’ TVC
In an effort to distil the dramatic unpredictability of professional surfing, governing body The World Surf League is rolling out its first ever global campaign called ‘You Can’t Script This’ and led by a 90-second TV spot called ‘Chaos Theory’. The early December creative blends stock, custom and athlete footage and spans surging seas,… Continue reading First WSL Global ‘Chaos Theory’ Work Led By ‘Can’t Script This’ TVC
Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle of the action. ‘Get Barrelled In Tahiti – with Samsung Galaxy VR’ features star surfers Gabriel Medina and CJ Hobgood in a 360-degree VR experience.… Continue reading Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
Continental & England Women’s Team On The #RoadToCanada
As England’s women’s football team step up their preparation for FIFA’s 2015 World Cup, Football Association partner Continental Tyres has been rolling out its first-of-its-kind ‘Road To Canada’ campaign fronted by four stars of the current squad. The brand, who’s multi-property partnership with the women’s game in England includes the England Women’s Team, The… Continue reading Continental & England Women’s Team On The #RoadToCanada
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
