Adidas is adopting an anthropomorphic approach to its marketing of the official ball of the 2014 World Cup – the Brazuca. A special version of the Brazil 2014 Brazuca was created for the campaign with no less than six cameras embedded into the ball – nicknamed ‘Brazucam’ – which was then sent on a… Continue reading Adidas Anthropomorphic Bruzuca World Ball Tour
Tag: Tour
‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
Heinz BIG’s Super League activation came to a crescendo at the Grand Final with the outcome of its season-long campaign ‘Heinz BIG Weekend’ competition. The official Partner Of The Super League’s initiative, which has been running through the season, challenges fans to create their own ultimate BIG Grand Final weekend. The campaign is… Continue reading ‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
Coke Cheer Truck Amplifies Argentina Team Sponsorship
Coca-Cola, an official sponsor of the Argentine National Team, is running a truck tour campaign as the core of a campaign that aims to bring the brand closer to the country’s football fans and show combined support the national side. The idea, developed by the soft drinks giant and agency Del Campo Nazca… Continue reading Coke Cheer Truck Amplifies Argentina Team Sponsorship
Tourism NZ’s Storytelling Led By Big Blow Up Ball Tour
With the eyes of the world on New Zealand for the Rugby World Cup 2011, the country’s tourist body has a unique opportunity to raise the nation’s profile on the global stage. So Tourism New Zealand (TNZ) is focussing on ensuring that fans consider New Zealand as a whole rather than just as… Continue reading Tourism NZ’s Storytelling Led By Big Blow Up Ball Tour
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
