Tag: On-Court

NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology.   Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans.   Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation.   The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by grounds staff to clean up sweat and moisture on the court during Winter Cup 2021.   During breaks in games, moppers appeared from all four corners… Continue reading Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 languages with local market celebrity narration) and which showcases the NBA’s impact on communities, on cultures and the game itself.   ‘That’s Game’, which follows behind… Continue reading Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

5G Video Call Between Tennis Rising Stars & Guy Forget Fronts OPPO’s French Open Activation

Leveraging its 2020 French Open rights, OPPO showcased its 5G offering when it empowered a group of rising tennis stars to connect with French tennis legend turned Roland-Garros administrator Guy Forget.   The idea was to enable a group of junior tennis players who weren’t able to attend matches as this year’s French Open, due to… Continue reading 5G Video Call Between Tennis Rising Stars & Guy Forget Fronts OPPO’s French Open Activation

Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign

Mountain Dew unveiled a multi-pronged ‘The Game Beyond The Game’ initiative at the All-Star Weekend leveraging its NBA sponsorship across courtside, experiential work and branded events, TV and OOH ads, digital, social and mobile platforms.   The PepsiCo drinks brand teamed up with several celebrities – both NBA players and other entertainment stars – for… Continue reading Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign