Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke. The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to… Continue reading Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’
Tag: Dark Horses
Chelsea FC Promotes Festive Derbies Via Video Led ‘All Eyes On London’ Campaign
Working with agency Dark Horses, late December saw Chelsea Football Club roll out a campaign promoting its London derby festive fixtures called ‘All Eyes On London’ The international work aims to drive awareness of and buzz around the games and to boost television audience for its two Christmas period capital city derbies: games against… Continue reading Chelsea FC Promotes Festive Derbies Via Video Led ‘All Eyes On London’ Campaign
Sportsbet.io ‘Defy The Odds’ Campaign Activates CONIFA European Football Cup Sponsorship
Launched at the start of June, Sportsbet.io’s ‘Defy The Odds’ campaign showcases a series of extraordinary stories of players, coaches, fans and officials, who have all defied the odds to take to the world stage at the upcoming CONIFA Sportsbet.io European Football Cup 2019. Developed in harness with London based creative agency Dark Horses and… Continue reading Sportsbet.io ‘Defy The Odds’ Campaign Activates CONIFA European Football Cup Sponsorship
Just Eat ‘Perfect Delivery’ Activates PDC Darts Partnership Via At-Event Video, Experiential & Digital
Just Eat leveraged its sponsorship of the Professional Darts Corporation (PDC) through a campaign called ‘The Perfect Delivery’ based around the idea that both the sport of darts and Just Eat deliveries require dedication, precision and skill. The campaign brief was straightforward and direct: make darts fans think of Just Eat for all their… Continue reading Just Eat ‘Perfect Delivery’ Activates PDC Darts Partnership Via At-Event Video, Experiential & Digital
Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Just Eat further solidified its connection to football by signing a sponsorship deal to partner TalkSPORT’s Premier League coverage for the 2018/19 season and activating the alliance via a radio campaign. The objective of the initiative – which runs under the tagline ‘Football, Food, Living The Dream. Just Eat’ – is to get club fans ordering… Continue reading Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
On 7 June Just Eat launched a summer of soccer social campaign called ‘Put It On A Plate’ that aims to encourage UK footie fans to order takeaways during the World Cup. To celebrate Russia 2018 and to spoof the quaint British fad for dodgy memorabilia (think royal weddings etc), the online food order… Continue reading Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
Wiggle Launches Global #GetThere Integrated Brand Campaign Refocusing Around Multi-Sport
Late March saw Wiggle roll out a global ‘Get There’ relaunch of its brand to move beyond its bike roots and refocus around a multi-sports offering. The #GetThere’ campaign is spearheaded by a central, cinematic television spot that explores and captures how cyclists, swimmers and runners ‘get there’. The film, which marks… Continue reading Wiggle Launches Global #GetThere Integrated Brand Campaign Refocusing Around Multi-Sport
Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
Mid March saw Under Armour leverage its athlete ambassador alliance with heavyweight boxing champion Anthony Joshua via a campaign that explores mental determination called ‘Your Greatest Opponent Is You’. The campaign, which aims to inspire young athletes through Joshua’s own thirst for success, leverages increased fan attention around Joshua’s ahead of his next heavyweight… Continue reading Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
‘The Museum Of Harlequins’ Film Celebrates Famous Rugby Club’s 150th Anniversary
Harlequins, one of the world’s most famous rugby union clubs, is celebrating its 15-th anniversary with the launch of a film called ‘The Museum Of Harlequins’ that mixes the London team’s past, present and future. The video aims to bring the clubs values and successful history to life: it stars members of the current… Continue reading ‘The Museum Of Harlequins’ Film Celebrates Famous Rugby Club’s 150th Anniversary
