Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Tag: Bose
Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
Bose leveraged its NFL sponsorship through an integrated campaign trumpeting how headphones and the power of music can elevate emotional feelings led by spots featuring Team Bose endorsers and NFL stars Larry Fitzgerald, Julio Jones and Russell Wilson. The grid iron athlete ambassadors star in a set of three 30-second commercials in which they… Continue reading Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover
Mercedes-AMG Formula One sponsor Bose brought its partnership to life through a targeted European market branded takeover of the Yahoo Formula One hub. This content-led digital activation saw the premium electronics brand take over the Yahoo Formula One hub in the UK, France and Germany, Bose as it aimed to strengthen its association with… Continue reading Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover
Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience. The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Bose’s ‘Better Never Quits’ NFL Work Led By Endorsers, TV & Long Form Online Film
As the new season gets rolling, Bose leverages its official NFL partnership with a multi-platform campaign spanning TV work and long form film and fronted by its NFL player and coach ambassadors. The initiative is spearheaded by a TV spot featuring Houston Texans star JJ Watt and the Zac Brown Band. The commercial,… Continue reading Bose’s ‘Better Never Quits’ NFL Work Led By Endorsers, TV & Long Form Online Film
Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
After fronting a new Beats by Dre spot that launched on YouTube the day before the 2015 NFL Draft, No.2 pick Marcus Mariota conspicuously wore of set of Beats headphones during the Draft itself as he waited for his name to be called from his home state in Hawaii. The quarterback, who, like Number… Continue reading Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
