Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Tag: Australian Olympic Committee
AOC Encourages Aussies To ‘Have A Go’ In New Campaign Via M&C Saatchi Sport & Entertainment
Leveraging ‘Olympic Day’ on 23 June, the Australian Olympic Committee (AOC) launched an integrated campaign called ‘Have A Go’ which aims to let all Australians know that ‘Great things happen when you Have a Go’. Capturing Australia’s love for sport and timed to coincide with the ‘one month to go’ before the Tokyo 2020… Continue reading AOC Encourages Aussies To ‘Have A Go’ In New Campaign Via M&C Saatchi Sport & Entertainment
Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
A month ahead of Tokyo 2020, Australian Beef teamed up with athlete ambassador Kelsey lee-Barber to activate its dual sponsorship of the Australian Olympic and Paralympic teams through a campaign called ‘Feed Her Greatness’. The campaign, developed in harness with agency The Monkeys (part of Accenture Interactive), is spearheaded by a hero spot helmed… Continue reading Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation
Danone’s high protein snack brand YoPRO acted its role as an official partner of the Australian Olympic Team through a new wave of work in its ‘Every Millimetre Matters’ campaign featuring Aussie Olympians Women’s Tennis Number One Ash Barty, Olympic Champion swimmer Kyle Chalmers and Commonwealth Games high jump champion Brandon Starc. The digitally-led… Continue reading YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Olympic swimming legend Ian Thorpe is the face of Optus’ #FanUpAUS Olympic Games campaign. Thorpe stars alongside TV personality and journalist Lee Lin Chin and the Bondi Hipsters in a comic campaign activating the telco’s rights as an official sponsor of the Australian Olympic Team that encourages Aussies to show their support to Olympians… Continue reading Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
