As this year’s Super Bowl approaches, the associated advertising avalanche began earlier than ever as both sponsors and advertisers seek to maximise value by seeding their campaigns long before the big game actually kicks off. But it’s not just the NFL’s official 22 marketing partners activating, ambush advertisers pitching everything from pizza to TVs who… Continue reading Super Bowl Ambushers Use Super/Big Game Pseudonyms
Tag: NFL
Gatorade’s NFL Rookie Web Series: Everything To Prove
As far as American Football partners are concerned, the eyes of most sponsorship professionals may have been on Anheuser-Busch In-Bev’s mega-million dollar bet on the NFL – thought to be around $50m-a-year for six years. But Activative was quite taken with the way Gatorade, the NFL’s official sports drink, is expanding its original branded… Continue reading Gatorade’s NFL Rookie Web Series: Everything To Prove
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast food giant KFC. The animal rights group is urging the Ravens to reconsider their official chicken sponsor and to drive home their argument have launched… Continue reading PETA Challenges KFC’s Ravens Sponsorship
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
EA Sports & Coors Light Launch Madden NFL 11 In-Bar
EA Sports has been focused on partnering with other NFL sponsors in its promotional launch of Madden NFL 11. In addition to its collaboration with Doritos on the online 3d version of the game, it has also teamed up with Coors Light for an in-bar launch initiative. The NFL official beer, at least for… Continue reading EA Sports & Coors Light Launch Madden NFL 11 In-Bar
Bud Launches Super Bowl Social Site & Clickable Spots
In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception. This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots
