Tag: China

2023 Gay Games In Hong Kong Rolls Out ‘Come Out For The Games’ Teaser Film

In the first half of November Gay Games Hong Kong (GGHK) teamed up with creative agency DDB Group Hong Kong to roll out a teaser promotion for Gay Games 2023 called ‘Come Out For The Games’.   The teaser fires the starting pistol on a two-year campaign aimed at raising awareness, deepening understanding and building… Continue reading 2023 Gay Games In Hong Kong Rolls Out ‘Come Out For The Games’ Teaser Film

HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby

HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’   Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby

Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign

An early October campaign from Pizza Hut Hong Kong saw the quick service restaurant chain roll out the ‘Foosball Pizza Box’ – specially designed with a fully playable ‘foosball table’ integrated into the lid of the classic cardboard pizza box.   The initiative, developed by agency Ogilvy Hong Kong, aims to drive app downloads and… Continue reading Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign

Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell

Late September saw sportswear behemoth Nike step into a new space with its first dedicated eSports ad with League of Legends (LoL) players tackling a futuristic training camp.   The Portland’s based brand’s ‘Next Level Training Camp’ spot led a China campaign created by Wieden + Kennedy Shanghai and featuring a team of players embarking… Continue reading Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell

Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans

In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok).   The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels.  … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans

Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China

Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase.   The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour live stream which split supporters put into teams which competed against one another in what was positioned as an online football match – complete with two… Continue reading Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China

Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party

With Bundesliga matches postponed by the coronavirus crisis, Borussia Dortmund hosted a digital fan viewing party to keep their fans engaged and entertained despite the absence of action on the pitch.   Instead of the derby game against Schalke 04, BVB teamed up with digital agency partne Mailman to host a live-stream digital online fan… Continue reading Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party

European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis

While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis

‘Lunar New Year: The Great Chase’ Features Honbao Red Envelopes In Nike’s First Chinese New Year Ad

January 2020 saw Nike roll out its first marketing around Chinese New Year in the form of a witty commercial which adds a twist onto the tradition of the hongbao red envelope gift.   These envelopes are typically filled with money and given by elder family members to children for good luck.   Developed in… Continue reading ‘Lunar New Year: The Great Chase’ Features Honbao Red Envelopes In Nike’s First Chinese New Year Ad

Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai

Puma’s interactive Shanghai experience ‘Run My Way’ invited consumers to test new shoes whilst running through a Puma-inspired mythical world in the form of the customized avatar.   The immersive project saw the sportswear giant team up with creative production partner MediaMonks to develop an interactive running experience located on a high footfall Shanghai square.… Continue reading Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai