It was the rights owner itself that launched the first campaign for the new 2013/14 basketball season, as the National Basketball Association (NBA) rolled out a new pre tip-off campaign called ‘Big Is On’. Led by a major TV commercial, developed by agency Goodby Silvertstein & Partners, featuring cameos from 11 young stars from… Continue reading NBA New Season ‘Big Is On’ Youth/Fan Experience Work
Tag: Billboard
Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Following last week’s blockbuster Nike HyperVenom campaign analysis, this week we turn our attention to the Portland’s brand’s other huge recent launch – running shoe Flyknit. Specifically to its huge, outdoor woven Free Flyknit shoe spectacle in Shanghai. To trail the launch of the new Nike Free Flyknit, Nike China raised a staggering outdoor… Continue reading Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Nike may have pulled its current ‘I Am The Bullet In The Chamber’ campaign starring Paralympian Oscar Pistorius, but, like its Lance Armstrong and Tiger Woods ads, in the world of the web that campaign will live forever. The US sports giant acted fast to remove as many executions from media platforms as possible:… Continue reading Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Virgin Money has moved in to overdrive in its sponsorship of the Edinburgh Fringe Festival in Scotland. As lead sponsor of several elements of the festival – from ‘Fringe On the High Street’ to the closing ‘Festival Fireworks Concert’ – the brand has turned much of the city centre the distinctive Virgin red through major… Continue reading Virgin Money Uses Fringe Deal To Paint Edinburgh Red
