Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Tag: Auto
Jaguar’s Wimbledon Works Led By Murray VR Experience & Reactive Film Series
Jaguar serves up its first 2016 Wimbledon work with a virtual reality experience led by the auto brand’s new ambassador Andy Murray. The VR phase is part of Jaguar’s second #FeelWimbledon activation programme as it leverages its sponsorship rights to the All England Lawn Tennis & Croquet Club (AELTC) around the iconic tennis tournament.… Continue reading Jaguar’s Wimbledon Works Led By Murray VR Experience & Reactive Film Series
Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Official Euro 2016 automotive partner Hyundai has unveiled an inventive, mammoth 360 audio-visual live experience space. This immersive UK experience, built in London’s King’s Cross area, aims to host 45,000 supporters (1000 per game) for the tournament’s 45 matches and is centred around the world’s first live reactive 360-degree screen. In fact, the… Continue reading Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
The second phase of ECB sponsor Toyota’s ‘Future Cricket’ project sees England stars help launch a competition incentivising fans to come up with innovative ideas on improving the game. The England and Wales Cricket Board partner aims to encourage cricket lovers to come up with inventive and imaginative ways to make cricket better with… Continue reading Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
