Tag: Publishing/Media

DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson

Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad.   The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson

Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match.   The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign

Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark.   Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign