A month ahead of the men’s FIFA World Cup kick off in Russia, UK based organisation Women in Football has launched #WhatIf – a fresh initiative that aims to change the landscape for women working in the football industry. The campaign, sponsored by Betfair and supported by sport and entertainment agency Synergy, runs primarily… Continue reading Women In Football (+ Supporter Synergy & Sponsor Betfair) Launch #WhatIf Campaign
Tag: Betfair
Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
Current Arsenal players Danny Welbeck, Petr Cech and Per Mertesacker go head-to-head with legendary members of the Arsenal ‘invincibles’ side Martin Keown and Ray Parlour in Betfair’s ‘Escape Room Challenge’. Betfair, the official betting partner of Arsenal Football Club, lined up the club legends to take on the current stars in a fun-filled challenge… Continue reading Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees. Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
BetFair’s #MagicOfBarca ‘Undercover Ringer’ Rivaldo Stunt Surprises FC Barcelona Fans
Former star player Rivaldo returned to FC Barcelona to go undercover at a team training session disguised as Betfair competition winner Roberto Da Silva. The stunt aimed to surprise players and fans alike as he astonishes with his stunning skills and classy control. On Sunday 15 January a group of Barca superfans, selected out… Continue reading BetFair’s #MagicOfBarca ‘Undercover Ringer’ Rivaldo Stunt Surprises FC Barcelona Fans
FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Bookmkaker and new FC Barcelona partner launches a global campaign leveraging its partnership that offers eight so-called ‘super fans’ a chance to win a once-in-a-lifetime Camp Nou experience. Called ‘The Magic Of Barca’, this competition led campaign, which runs right across Europe and also in Brazil, tries to tap into the team’s unique style and… Continue reading FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
When Betfair looked to beat its competitors last year, its agency Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A compelling and competitive race at the festival, an award winning campaign and an impressive 49% increase in Betfair customers as… Continue reading Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
Betfair Avoids Cheltenham Festival Clichés With Odd ‘Tap Tap Boom’ Campaign
February saw bookie betfair launch its Cheltenham Festival marketing with an eclectic ‘horses racing cars’ campaign called ‘Tap Tap Boom’ Launched initially with a 20-second trailer posted on the brand’s YouTube channel, the central 35-second spot rolled out the following week with a message that betting on the races is as simple… Continue reading Betfair Avoids Cheltenham Festival Clichés With Odd ‘Tap Tap Boom’ Campaign
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez. So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
